pondering
mary / vancouver, canada / communications professional / political junkie / research interests include partisanship, political polarization, new media, public opinion, discourses on feminism and race
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One of the more interesting things to observe in the latest round of skirmishing about political advertising has been the effort to find out if parties are paying to place their ads on mainstream TV networks. Members of the Twitterverse are asked to report if they’ve seen the anti-Trudeau ad and the anti-anti-Trudeau ad on actual TV, instead of “just on the Internet.”
Today, traditional TV platforms still account for the largest proportion of overall advertising dollars, but the gap is narrowing. In politics, the smartest campaigners are thinking not about how they can raise the millions they need to pump into TV ads for 37 days in 2015, but how they can target the right hearts and minds with potent, cost effective and money raising online advertising, starting right now.
Today, traditional TV platforms still account for the largest proportion of overall advertising dollars, but the gap is narrowing. In politics, the smartest campaigners are thinking not about how they can raise the millions they need to pump into TV ads for 37 days in 2015, but how they can target the right hearts and minds with potent, cost effective and money raising online advertising, starting right now.
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In Twitter age, attack ads don’t need to air on TV any more
Bookmarked more for personal reading: I’m interested in continuing to track the effectiveness and dissemination of attack ads, particularly through social media and amplified through the echo chamber effect.
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