“Party polarization frees up male and female candidates to play to party stereotypes as opposed to gender stereotypes. You know everything about a candidate based on whether there is a D or R in front of their name. The ultimate irony is that the things that people hate about politics are probably a major reason that gender is less relevant than it once was in terms of media coverage and voter assessments. Once you are on the campaign trail, party trumps sex.”
More excellent research from Jennifer Lawless, one of the best researchers on gender and political participation.